15% of pre-tax profit donated to DIRECT RELIEF a humanitarian aid organization, that has also staff members in Mexico City and has pledged that 100 % of its donations will go directly to relief efforts, which it says will include facilitating the delivery of medical supplies to affected areas.

Major Emergency Responses:
Mexico Earthquakes, 2017
Hurricane Irma, 2017
Hurricane Harvey, 2017
East Africa and Yemen Crisis, 2017
Zika Virus, 2016 - 2017
Syrian Refugee Crisis, 2011 - 2017